TRENDS OF THE YEAR 2022 WHICH INFLUENCE THE DEVELOPMENT OF MEDICAL TOURISM IN RUSSIA

1. State and private investments to construction, repair and medical equipment of existing and new medical organizations.

 

2. Number of M&A deals (mergers and acquisitions) in medical and related industries, establishment and development of holding structures.

 

3. IT development in medicine including projects with robotics, as well as, innovative systems with complex software architectures, promotion of information on the available and new international awards of Russian projects.

 

4. New offers of insurance market with the emphasis to recreation and popularization of active longevity programs.

 

5. Increase of the number of medical organizations certified in accordance with the one of international quality and safety standards.

 

6. Marketing brand promotion of medical organizations and physicians.

 

7. Increase of the number of inter-industrial partnerships, generation of the greater number of package offers for foreign patients.

 

8. Orientation to target audiences of foreign patients in the management of medical organizations and projects.

 

9. Development of international partnerships in medical tourism.

 

10. Development of domestic tourism, promotion of information on new Russian routes.

 

Author: Marina Frolova

17.01.2022


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